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What We Do

We help service businesses focus and orchestrate their brand & marketing strategies

Workshops . Coached Strategy Programmes . Consulting

We provide the guidance, tools and hands-on support that you and your marketer need to develop a marketing strategy to help you grow.

Using The Orchestrate Method our Workshops, Coached Marketing Orchestration Programmes or Bespoke Consultancy Packages will get you working on the right things, in the right order to develop a marketing strategy that works.

Orchestrate Method
The Orchestrate Method

What's Your Song? Your Value Proposition

The key to building a strong brand and a connected marketing strategy is to develop a clear value proposition for a focused audience.

This is your unique song; something your customers care about that everyone in your organisation must learn to play. Like the great composers, you need to orchestrate that song for each part of your organisation by writing the score. And then conduct your team to rehearse and perform it.

Without that score, your marketing activity will have limited impact and your team will continue to need you involved in everything to connect the dots.

The Orchestrate Method: 5 Steps to Success

1. Audience
People don't choose the same concerts to go to. Know your market and perform just for them.
2. Song
You need a central melody everyone can hum. Build a value proposition that focuses your offer.
3. Score
Everything you do needs to connect to your melody. Write a marketing strategy that gives people the right part to play.
4. Rehearse
People need to learn their part and where it fits with others. Create a customer journey that prepares your team to work together.
5. Perform
Rhythm, harmony and counterpoint move businesses forward. Align your marketing with your sales pipeline and measure success.

Let us help you compose & orchestrate your marketing strategy

Audience & Value Proposition Workshops

Attend a half-day workshop and clearly define the Audience for your value proposition. Led by Jill Pringle, these small workshops host up to 8 Business Leaders in Central London.

Coached Marketing Strategy Programmes

Don't yet have a Marketing Director? Get expert help to guide you and your marketer through the process of composing an effective brand & marketing strategy.

Bespoke Marketing Consultancy

Need a virtual CMO for 4-6 months to change or improve your value proposition and marketing strategy?  Discover the options for Jill’s 1-2-1 marketing consultancy.

marketing services brand symphony marketing

Download our brochure to learn more about how we can help you write, orchestrate and conduct your marketing like it’s your Brand Symphony.

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Download the B2B Game Changers Presentation Slides