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What We Do

We help service businesses focus and orchestrate their brand & marketing strategies

Consulting . Mentoring . Training

We provide the guidance, tools and hands-on support that you and your marketer need to develop a marketing strategy to help you grow.

Using The Orchestrate Method our Consulting, Mentoring or Training is all designed to get you working on the right things, in the right order to develop a marketing strategy that works.

Whether you want to build your brand & marketing strategy yourselves with our guidance, or have us do it for you, we can get your business and marketing goals aligned for success.

Orchestrate Method
The Orchestrate Method

What's Your Song? Your Value Proposition

The key to building a strong brand and a connected marketing strategy is to develop a clear value proposition for a focused audience.

This is your unique song; something your customers care about that everyone in your organisation must learn to play. Like the great composers, you need to orchestrate that song for each part of your organisation by writing the score. And then conduct your team to rehearse and perform it.

Without that score, your marketing activity will have limited impact and your team will continue to need you involved in everything to connect the dots.

The Orchestrate Method: 5 Steps to Success

1. Audience
People don't choose the same concerts to go to. Know your market and perform just for them.
2. Song
You need a central melody everyone can hum. Build a value proposition that focuses your offer.
3. Score
Everything you do needs to connect to your melody. Write a marketing strategy that gives people the right part to play.
4. Rehearse
People need to learn their part and where it fits with others. Create a customer journey that prepares your team to work together.
5. Perform
Rhythm, harmony and counterpoint move businesses forward. Align your marketing with your sales pipeline and measure success.
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Let us help you compose & orchestrate your marketing strategy

Jill Pringle Marketing Consultancy

CONSULTING

Hands-on development of your value proposition and marketing strategy to help you re-position or refocus your brand.

MENTORING

Weekly support to bridge the gap between your marketing and leadership teams where you don’t have a full-time marketing director.

TRAINING

Workshops and training courses     based on The Orchestrate Method to develop your own strategic marketing skills.

marketing services brand symphony marketing

Download our brochure to learn more about how we can help you write, orchestrate and conduct your marketing like it’s your Brand Symphony.

 

 

Our marketing services are designed to help CEOs or marketers in small & mid-sized service-led businesses to create and orchestrate marketing strategies that will work in your business.  

Workshops & Training for
CEOs & Marketers

  • Your own workshop or training course led by Jill Pringle to align your marketing and business strategy.
  • Two pre-defined courses based on the first two modules of The Orchestrate Method – building a targeted Audience profile and developing a clear value proposition.
  • Hands-on training - you will work through practical exercises as they relate to your own business.
  • You get a free copy of The Brand Symphony book and templates to use back at the office.
  • Courses are suitable for marketers or business leaders/owners and will be tailored accordingly.

Mentoring for Marketers
& Virtual CMO service

  • Don’t have a marketing director yet? Get expert help to coach your marketer to build an effective brand & marketing strategy.
  • Bridge the gap between the business strategy and your marketing activity, with support for 3-12 months depending on the pace you want to work.
  • Includes access to templates, tools and processes you will need, along with weekly 121 mentor meetings.
  • This is a cost-effective way to get expert help to build your own marketing strategy with plenty of practical support and advice.
  • Typically we'll work 1 day per week with your business. Sometimes this will be on-site, sometimes working remotely.

Brand & Marketing
Strategy Consulting

  • Ideal if you're trying to scale, reposition or refocus your business and your brand.
  • A bespoke marketing strategy consulting project to identify a clear brand position and orchestrate your marketing strategy behind it.
  • We will develop a clear value proposition, an orchestrated marketing strategy, your key messages and an internal comms programme to get your team aligned with your strategy.
  • We hold alignment workshops in your business, speak to customers and staff to build an external view, and check out what your competitors are doing and how you compare.
  • Capacity to undertake consulting projects with 6 businesses per year. You need an in-house marketer to execute ongoing.
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Download the B2B Game Changers Presentation Slides