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what we do

We help service businesses
focus and orchestrate their brand and marketing strategies

Orchestrate Method

We provide the guidance, tools and hands-on support you and your marketer will need to grow.

Using the Orchestrate Method our Brand Orchestration Programme focuses you on the right things, in the right order, to develop a marketing strategy that works.

Take the Scorecard on ScoreApp

1. Audience

People don’t choose the same concerts to go to.

Know your market and perform just for them.


You need a central melody that everyone can hum.

Build a value proposition that focuses your offer.


Everything you do needs to connect to your melody.

Write a marketing strategy that gives people the right part to play.


People need to learn their part and where it fits with others.

Create a customer journey that prepares your team to work together.


Rhythm, harmony and counterpoint move businesses forward.

Align your marketing with your sales pipeline and measure success.

What's your song? Your Value Propostion

The key to building a strong brand and a connected marketing strategy is to develop a clear value proposition for a focused audience.

This is your unique song; something your customers care about that everyone in your organisation must learn to play. Like the great composers, you need to orchestrate that song for each part of your organisation by writing the score. And then conduct your team to rehearse and perform it.

Without that score your marketing activity will have limited impact.
And your team will continue to need you involved in everything to connect the dots.

Take the Scorecard


Write your own brand symphony

Buy our DIY templates and ‘how to’ webinars to learn more about how to use them

Register Interest

Attend a value proposition workshop

Workshops for Business Leaders to help you focus your song

Register Interest

Register for our Brand Orchestration Programme

We have capacity to run a bespoke programme for 6 service businesses per year. Take the scorecard to see if you qualify.

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