fbpx

What We Do

We help service businesses focus and orchestrate their brand & marketing strategies

Consulting . Mentoring . Training

We provide the guidance, tools and hands-on support that you and your marketer need to develop a marketing strategy to help you grow.

Using The Orchestrate Method our Consulting, Mentoring or Training is all designed to get you working on the right things, in the right order to develop a marketing strategy that works.

Whether you want to build your brand & marketing strategy yourselves with our guidance, or have us do it for you, we can get your business and marketing goals aligned for success.

Orchestrate Method
The Orchestrate Method

What's Your Song? Your Value Proposition

The key to building a strong brand and a connected marketing strategy is to develop a clear value proposition for a focused audience.

This is your unique song; something your customers care about that everyone in your organisation must learn to play. Like the great composers, you need to orchestrate that song for each part of your organisation by writing the score. And then conduct your team to rehearse and perform it.

Without that score, your marketing activity will have limited impact and your team will continue to need you involved in everything to connect the dots.

The Orchestrate Method: 5 Steps to Success

1. Audience
People don't choose the same concerts to go to. Know your market and perform just for them.
2. Song
You need a central melody everyone can hum. Build a value proposition that focuses your offer.
3. Score
Everything you do needs to connect to your melody. Write a marketing strategy that gives people the right part to play.
4. Rehearse
People need to learn their part and where it fits with others. Create a customer journey that prepares your team to work together.
5. Perform
Rhythm, harmony and counterpoint move businesses forward. Align your marketing with your sales pipeline and measure success.
Previous
Next

Let us help you compose & orchestrate your marketing strategy

Jill Pringle Marketing Consultancy

CONSULTING

Hands-on development of your value proposition and marketing strategy to help you re-position or refocus your brand.

MENTORING

Weekly support to bridge the gap between your marketing and leadership teams where you don’t have a full-time marketing director.

TRAINING

Workshops and training courses     based on The Orchestrate Method to develop your own strategic marketing skills.

marketing services brand symphony marketing

Download our brochure to learn more about how we can help you write, orchestrate and conduct your marketing like it’s your Brand Symphony.

Close Menu

Download the B2B Game Changers Presentation Slides