Unlearning. The key to successful brand repositioning.
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
Jill Pringle
March 1, 2020
Brand Marketing Blog
Brand dissonance. Are you ‘singing’ the right value proposition?
As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely
Jill Pringle
February 26, 2020