Business strategy and the price of fish!
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
Jill Pringle
June 30, 2020
Brand Marketing Blog
Brand positioning. Knowledge isn’t always power.
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
Jill Pringle
June 2, 2020
Five questions to ask about your marketing campaigns
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
Jill Pringle
May 18, 2020
Unlearning. The key to successful brand repositioning.
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
Jill Pringle
March 1, 2020
Brand dissonance. Are you ‘singing’ the right value proposition?
As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely
Jill Pringle
February 26, 2020