Is your brand’s key message blooming or a bit lost in the weeds?
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
Jill Pringle
May 5, 2022
Brand Marketing Blog
Benefits first: The performance, not the notes.
For all the brilliance of the composer, what creates a symphony, the proof of its endurance is the performance. In Lucca, Italy I got to
Jill Pringle
August 10, 2020
The Marketing Performance…
So it’s been a while since any of us have sat in a concert hall, waiting for a classical music performance to start. I know
Jill Pringle
July 31, 2020
Signposting Customer Experience
Last week I took my first post-lockdown camping trip, which was a great example of signposting customer experience. As a brand marketing consultant, I predominantly
Jill Pringle
July 16, 2020
Business strategy and the price of fish!
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
Jill Pringle
June 30, 2020
Brand positioning. Knowledge isn’t always power.
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
Jill Pringle
June 2, 2020
Five questions to ask about your marketing campaigns
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
Jill Pringle
May 18, 2020
Unlearning. The key to successful brand repositioning.
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
Jill Pringle
March 1, 2020
Brand dissonance. Are you ‘singing’ the right value proposition?
As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely
Jill Pringle
February 26, 2020