
Is your brand’s key message blooming or a bit lost in the weeds?
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
For all the brilliance of the composer, what creates a symphony, the proof of its endurance is the performance. In Lucca, Italy I got to
So it’s been a while since any of us have sat in a concert hall, waiting for a classical music performance to start. I know
Last week I took my first post-lockdown camping trip, which was a great example of signposting customer experience. As a brand marketing consultant, I predominantly
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely