Product, Price, Place, Promotion. The classic 4 Ps of marketing strategy we’re taught on any marketing course. And yet in so many businesses, the Pricetag decision
One of the Christmas presents I got last year was a bunch of old-fashioned board games. When I was growing up, we used to play
There are many great templates online to help you create a marketing plan. Back when I did my Masters in Marketing and CIM qualifications we
If you’re reading this blog post then more than likely than not you’re leading or marketing a service business. If you had a tangible product
Every business is different, and so are their branding and marketing strategies. This makes it hard to benchmark what you’re doing and see clearly where
A musical score makes sure that every instrument in the orchestra is playing their part in tune, and in time. It is also the tool
We’re marketing strategy consultants and mentors.
We provide workshops, tools and programmes that help business leaders and marketers to build value propositions and marketing strategies to help them grow.
Typically our clients are service businesses with at least 10 employees and £2m turnover.