Is your brand’s key message blooming or a bit lost in the weeds?
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
Jill Pringle
May 5, 2022
Brand Marketing Blog
Business strategy and the price of fish!
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
Jill Pringle
June 30, 2020
Reframing – asking the right questions
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
Jill Pringle
January 26, 2020
Brand insight: seek diverse perspectives
In my 121 consulting work, brand insight is one of the things I’m hired to deliver. People tell me I have a knack for getting
Jill Pringle
January 5, 2020
The music of marketing
I always used to say that I ‘fell’ into marketing. At school I wanted to be a music teacher. Music was my ‘best’ subject so
Jill Pringle
December 22, 2019
Saas: Software or Service? Applying the Brand Symphony to Tech.
Technology is now central to our way of life and so many startups have, at their core, a cool piece of technology. And yet the
Jill Pringle
November 16, 2019