Business strategy and the price of fish!
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
Jill Pringle
June 30, 2020
Brand Marketing Blog
Reframing – asking the right questions
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
Jill Pringle
January 26, 2020
Brand insight: seek diverse perspectives
In my 121 consulting work, brand insight is one of the things I’m hired to deliver. People tell me I have a knack for getting
Jill Pringle
January 5, 2020
The music of marketing
I always used to say that I ‘fell’ into marketing. At school I wanted to be a music teacher. Music was my ‘best’ subject so
Jill Pringle
December 22, 2019
Saas: Software or Service? Applying the Brand Symphony to Tech.
Technology is now central to our way of life and so many startups have, at their core, a cool piece of technology. And yet the
Jill Pringle
November 16, 2019