
Is your brand’s key message blooming or a bit lost in the weeds?
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
In my 121 consulting work, brand insight is one of the things I’m hired to deliver. People tell me I have a knack for getting
I always used to say that I ‘fell’ into marketing. At school I wanted to be a music teacher. Music was my ‘best’ subject so
Technology is now central to our way of life and so many startups have, at their core, a cool piece of technology. And yet the