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Brand Marketing Blog

tents customer experience signposting

Signposting Customer Experience

Last week I took my first post-lockdown camping trip, which was a great example of signposting customer experience. As a brand marketing consultant, I predominantly

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brand values hands and heart

Are your brand values real or not?

It’s well-researched that companies with strong aligned brand values are the most successful.  Those companies who didn’t just go through the workshop but were also

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