Would your brand’s claims pass the green claims code?
Last week a friend of mine commented on a Facebook post from a company that makes plastic AstroTurf. They were marketing the ‘green’ credentials of
Jill Pringle
May 30, 2022
Brand Marketing Blog
The Brand Jigsaw: implementing marketing strategy piece by piece
Last month, for the first time in 30 years, I did a jigsaw. As a child I used to love jigsaws; so did my parents
Jill Pringle
June 8, 2021
Brand positioning. Knowledge isn’t always power.
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
Jill Pringle
June 2, 2020
Storytelling; does your brand ring true?
There are some great virtual TED Talks and Ted Ed videos out there right now,– real though provoking stories for every mood during lockdown. Including
Jill Pringle
May 1, 2020
Reframing – asking the right questions
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
Jill Pringle
January 26, 2020