
Would your brand’s claims pass the green claims code?
Last week a friend of mine commented on a Facebook post from a company that makes plastic AstroTurf. They were marketing the ‘green’ credentials of
Last week a friend of mine commented on a Facebook post from a company that makes plastic AstroTurf. They were marketing the ‘green’ credentials of
Last month, for the first time in 30 years, I did a jigsaw. As a child I used to love jigsaws; so did my parents
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
There are some great virtual TED Talks and Ted Ed videos out there right now,– real though provoking stories for every mood during lockdown. Including
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing