
Is your brand’s key message blooming or a bit lost in the weeds?
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
Last week Jill Pringle was interviewed by Lucy Gillman at B2B Marketing. She asked Jill why brand identity should travel through your organisation, the key
Next week is The Business Show at Excel and if you’re attending then you have a vision for your business growth. Through my career as
Last month, for the first time in 30 years, I did a jigsaw. As a child I used to love jigsaws; so did my parents
Product, Price, Place, Promotion. The classic 4 Ps of marketing strategy we’re taught on any marketing course. And yet in so many businesses, the Pricetag decision
The second and third days at the Festival of Marketing took me away from my home turf of brand marketing strategy and into the realm
This week I took a couple of days out to attend the Festival of Marketing. It’s always hard to carve out the time to attend
One of the Christmas presents I got last year was a bunch of old-fashioned board games. When I was growing up, we used to play
We’ve referenced the P’s of a marketing strategy before and in a service business, the most critical is People. Marketing people orchestrate people. In most
There are many great templates online to help you create a marketing plan. Back when I did my Masters in Marketing and CIM qualifications we