Market competition: a game of choice & chance
One of the Christmas presents I got last year was a bunch of old-fashioned board games. When I was growing up, we used to play
Jill Pringle
February 19, 2021
Brand Marketing Blog
Marketing People Orchestrate!
We’ve referenced the P’s of a marketing strategy before and in a service business, the most critical is People. Marketing people orchestrate people. In most
Jill Pringle
February 5, 2021
The Marketing Plan: Who is it for?
There are many great templates online to help you create a marketing plan. Back when I did my Masters in Marketing and CIM qualifications we
Jill Pringle
January 25, 2021
Marketing spring-clean: do it as a team
The start of the year is always a good time to refocus your marketing activity. Whilst you might wait for Spring to do that big
Jill Pringle
January 14, 2021
Reinforce the benefit: end your brand performance with a familiar theme
If you listen to a Beethoven Symphony, you know when you’re getting to the end because the main theme returns and is reinforced over and
Jill Pringle
October 17, 2020
Physical evidence: a tool for marketing not just for crime scenes!
If you’re reading this blog post then more than likely than not you’re leading or marketing a service business. If you had a tangible product
Jill Pringle
October 2, 2020
Branding lesson: the power of a multi-sensory toolkit
Over the summer I decided to study for a new qualification. It’s on my agenda to build The Brand Symphony into online courses for marketers
Jill Pringle
September 23, 2020
Marketing momentum and shiny new toys
When you’ve launched your value proposition it’s vital that you don’t chop and change too much. This is the hardest thing for an entrepreneur to
Jill Pringle
August 20, 2020
Benefits first: The performance, not the notes.
For all the brilliance of the composer, what creates a symphony, the proof of its endurance is the performance. In Lucca, Italy I got to
Jill Pringle
August 10, 2020
The Marketing Performance…
So it’s been a while since any of us have sat in a concert hall, waiting for a classical music performance to start. I know
Jill Pringle
July 31, 2020