The Brand Jigsaw: implementing marketing strategy piece by piece
Last month, for the first time in 30 years, I did a jigsaw. As a child I used to love jigsaws; so did my parents
Jill Pringle
June 8, 2021
Brand Marketing Blog
Pricetag: It’s not just about the money…
Product, Price, Place, Promotion. The classic 4 Ps of marketing strategy we’re taught on any marketing course. And yet in so many businesses, the Pricetag decision
Jill Pringle
April 27, 2021
Home or Away? Social Media & Digital Measurement at #FoM
The second and third days at the Festival of Marketing took me away from my home turf of brand marketing strategy and into the realm
Jill Pringle
March 25, 2021
Old marketer, new tricks. 5 Festival of Marketing brand takeaways
This week I took a couple of days out to attend the Festival of Marketing. It’s always hard to carve out the time to attend
Jill Pringle
March 25, 2021
Market competition: a game of choice & chance
One of the Christmas presents I got last year was a bunch of old-fashioned board games. When I was growing up, we used to play
Jill Pringle
February 19, 2021
Marketing People Orchestrate!
We’ve referenced the P’s of a marketing strategy before and in a service business, the most critical is People. Marketing people orchestrate people. In most
Jill Pringle
February 5, 2021
The Marketing Plan: Who is it for?
There are many great templates online to help you create a marketing plan. Back when I did my Masters in Marketing and CIM qualifications we
Jill Pringle
January 25, 2021
Marketing spring-clean: do it as a team
The start of the year is always a good time to refocus your marketing activity. Whilst you might wait for Spring to do that big
Jill Pringle
January 14, 2021
Reinforce the benefit: end your brand performance with a familiar theme
If you listen to a Beethoven Symphony, you know when you’re getting to the end because the main theme returns and is reinforced over and
Jill Pringle
October 17, 2020
Physical evidence: a tool for marketing not just for crime scenes!
If you’re reading this blog post then more than likely than not you’re leading or marketing a service business. If you had a tangible product
Jill Pringle
October 2, 2020