Is your brand’s key message blooming or a bit lost in the weeds?
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
Jill Pringle
May 5, 2022
Brand Marketing Blog
B2B Marketing interview: Get your brand to flow through your organisation to make it sing
Last week Jill Pringle was interviewed by Lucy Gillman at B2B Marketing. She asked Jill why brand identity should travel through your organisation, the key
Jill Pringle
December 13, 2021
Orchestrating business growth: the music of marketing
Next week is The Business Show at Excel and if you’re attending then you have a vision for your business growth. Through my career as
Jill Pringle
November 16, 2021
The Brand Jigsaw: implementing marketing strategy piece by piece
Last month, for the first time in 30 years, I did a jigsaw. As a child I used to love jigsaws; so did my parents
Jill Pringle
June 8, 2021
Pricetag: It’s not just about the money…
Product, Price, Place, Promotion. The classic 4 Ps of marketing strategy we’re taught on any marketing course. And yet in so many businesses, the Pricetag decision
Jill Pringle
April 27, 2021
Home or Away? Social Media & Digital Measurement at #FoM
The second and third days at the Festival of Marketing took me away from my home turf of brand marketing strategy and into the realm
Jill Pringle
March 25, 2021
Old marketer, new tricks. 5 Festival of Marketing brand takeaways
This week I took a couple of days out to attend the Festival of Marketing. It’s always hard to carve out the time to attend
Jill Pringle
March 25, 2021
Market competition: a game of choice & chance
One of the Christmas presents I got last year was a bunch of old-fashioned board games. When I was growing up, we used to play
Jill Pringle
February 19, 2021
Marketing People Orchestrate!
We’ve referenced the P’s of a marketing strategy before and in a service business, the most critical is People. Marketing people orchestrate people. In most
Jill Pringle
February 5, 2021
The Marketing Plan: Who is it for?
There are many great templates online to help you create a marketing plan. Back when I did my Masters in Marketing and CIM qualifications we
Jill Pringle
January 25, 2021