Business strategy and the price of fish!
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
Jill Pringle
June 30, 2020
Brand Marketing Blog
Brand consistency: keep watering the garden!
As I sit writing this post about brand consistency, I’m in my garden. We moved house just before lockdown and I’m really enjoying the surprise
Jill Pringle
June 2, 2020
Benchmark your marketing. How does your Brand Symphony score?
Every business is different, and so are their branding and marketing strategies. This makes it hard to benchmark what you’re doing and see clearly where
Jill Pringle
June 2, 2020
Brand positioning. Knowledge isn’t always power.
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
Jill Pringle
June 2, 2020
Cue the Music; your marketing & sales pipeline needs rhythm
One of the things that CEOs often say to me is that their marketing doesn’t directly drive sales. The CEO or MD either sits between
Jill Pringle
May 22, 2020
Five questions to ask about your marketing campaigns
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
Jill Pringle
May 18, 2020
Marketing Roles: Composer, Orchestrator, Conductor
If you listen to a big classical work – like an opera or a symphony – you may find that the person that wrote it
Jill Pringle
May 11, 2020
Storytelling; does your brand ring true?
There are some great virtual TED Talks and Ted Ed videos out there right now,– real though provoking stories for every mood during lockdown. Including
Jill Pringle
May 1, 2020
Are your brand values real or not?
It’s well-researched that companies with strong aligned brand values are the most successful. Those companies who didn’t just go through the workshop but were also
Jill Pringle
April 24, 2020
Re-tuning your key messages when things change
Since the Covid-19 lockdown I’ve had a few calls with people looking for help to adapt their key messages. To be clear, the questions aren’t
Jill Pringle
April 19, 2020