Brand Marketing Blog

Is a niche audience strategy still relevant?

I’ve had a number of conversations with business owners and marketers over the last three weeks where, in an attempt to replace lost business, they

Jill Pringle April 2, 2020

Product development: what the Wright Bros can teach us

A few weeks ago I fulfilled a lifelong dream and got to visit the Smithsonian in Washington DC. The story of the Wright Bros flyer

Jill Pringle April 1, 2020

Help others and help your brand

So much has changed in the last week that it can be hard to stand still and focus on anything. First up, it’s important to

Jill Pringle March 23, 2020

Unlearning. The key to successful brand repositioning.

I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you

Jill Pringle March 1, 2020

Brand dissonance. Are you ‘singing’ the right value proposition?

As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely

Jill Pringle February 26, 2020

Keeping your brand in tune: marketing leadership

A brand performance needs constant tuning. Employees will leave and new players will be auditioned and join, all of which requires a little re-orchestration or

Jill Pringle February 26, 2020

sales and marketing alignment like two jigsaw puzzles

Sales and Marketing Alignment: Counterpoint not Dissonance

I always find it interesting meeting or working with people who’ve been marketers in B2B publishing. We often end up discussing sales and marketing alignment

Jill Pringle February 13, 2020