CEO of a scaling business: Are you the composer or conductor?
If you’re the CEO or MD of a small business that’s now ready to scale, then it’s very likely that the first step is shifting
Jill Pringle
December 13, 2019
Brand Marketing Blog
2020 Marketing Plan: write the musical score for your team.
A musical score makes sure that every instrument in the orchestra is playing their part in tune, and in time. It is also the tool
Jill Pringle
November 29, 2019
Orchestrating business growth: the music of marketing
We’re approaching 2020 and you’ll certainly have a vision for your business growth. Through my career as either Marketing Director or Consultant, I’ve often found
Jill Pringle
November 25, 2019
Saas: Software or Service? Applying the Brand Symphony to Tech.
Technology is now central to our way of life and so many startups have, at their core, a cool piece of technology. And yet the
Jill Pringle
November 16, 2019
Changing the Game with Marketing Orchestration
One of the huge benefits of speaking at #b2bGameChangers this week, was the chance to learn so much from the other speakers. So many great
Jill Pringle
October 11, 2019
Marketing Orchestration. Storytelling drives brand and demand.
Today I had the pleasure of speaking to a room full of game-changing senior marketers in San Francisco. The conference was organised by Integrate who
Jill Pringle
October 9, 2019
From cacophony to brand symphony: Ignite 2019
It’s always a pleasure to attend B2B Marketing Ignite and this year I was especially thrilled to have the chance to take to the brand
Jill Pringle
July 11, 2019
Orchestration – is your brand singing the right song?
I studied music before I studied marketing. I used to think that they were unrelated – that I fell into a marketing career because I
Jill Pringle
June 28, 2019
Practice makes perfect? Market like a musician.
Let’s face it – perfection doesn’t exist and the strive to find it is a sure-fire way to stress yourself out. But polished does exist,
Jill Pringle
June 28, 2019
Clarity begins at home – your value proposition
I was just reading Seth Godin’s blog on how much of what we write and create these days is about being machine readable – and it got
Jill Pringle
June 28, 2019