Brand Marketing Blog

Today I had the pleasure of speaking to a room full of game-changing senior marketers in San Francisco. The conference was organised by Integrate who

It’s always a pleasure to attend B2B Marketing Ignite and this year I was especially thrilled to have the chance to take to the brand

I studied music before I studied marketing. I used to think that they were unrelated – that I fell into a marketing career because I

Let’s face it – perfection doesn’t exist and the strive to find it is a sure-fire way to stress yourself out.  But polished does exist,

I was just reading Seth Godin’s blog on how much of what we write and create these days is about being machine readable – and it got

I heard this phase at the Festival of Marketing and this year it really resonated.  2018 has been a year where I’ve had to understand

In a previous role as a Chief Marketing Officer, imagine my surprise when one day the Finance Director told me that he didn’t think I

I studied music at University because it was my favourite subject at school.  When you tell people that, they tend to think you’re going to be quite

A couple of weeks ago I took a day out for the B2B Marketing Ignite conference in London.  Like everyone there I scribbled down a

I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true.  I shared with