Help others and help your brand
So much has changed in the last week that it can be hard to stand still and focus on anything. First up, it’s important to
Jill Pringle
March 23, 2020
Brand Marketing Blog
Unlearning. The key to successful brand repositioning.
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
Jill Pringle
March 1, 2020
Brand dissonance. Are you ‘singing’ the right value proposition?
As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely
Jill Pringle
February 26, 2020
Keeping your brand in tune: marketing leadership
A brand performance needs constant tuning. Employees will leave and new players will be auditioned and join, all of which requires a little re-orchestration or
Jill Pringle
February 26, 2020
Sales and Marketing Alignment: Counterpoint not Dissonance
I always find it interesting meeting or working with people who’ve been marketers in B2B publishing. We often end up discussing sales and marketing alignment
Jill Pringle
February 13, 2020
Reframing – asking the right questions
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
Jill Pringle
January 26, 2020
Why you need a strong brand to scale a business
I’m sure in your industry there’s that over-simplification that you hate. In branding it’s when someone says “oh you mean your logo?” They then talk
Jill Pringle
January 26, 2020
Brand insight: seek diverse perspectives
In my 121 consulting work, brand insight is one of the things I’m hired to deliver. People tell me I have a knack for getting
Jill Pringle
January 5, 2020
The music of marketing
I always used to say that I ‘fell’ into marketing. At school I wanted to be a music teacher. Music was my ‘best’ subject so
Jill Pringle
December 22, 2019
CEO of a scaling business: Are you the composer or conductor?
If you’re the CEO or MD of a small business that’s now ready to scale, then it’s very likely that the first step is shifting
Jill Pringle
December 13, 2019