A couple of weeks ago I took a day out for the B2B Marketing Ignite conference in London.  Like everyone there I scribbled down a

I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true.  I shared with

In my grade 8 music exams, I remember having to choose whether to extemporise around a given theme or improvise something from scratch.  I chose

I was chatting with a colleague the other day who asked me why I work so much with B2B brands.  My reply was that they

I was just reading an article in Marketing Week about authenticity and influencer marketing.  Of course it’s exciting if a famous singer, with a large