Cue the Music; your marketing & sales pipeline needs rhythm
One of the things that CEOs often say to me is that their marketing doesn’t directly drive sales. The CEO or MD either sits between
Jill Pringle
May 22, 2020
Brand Marketing Blog
Five questions to ask about your marketing campaigns
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
Jill Pringle
May 18, 2020
Marketing Roles: Composer, Orchestrator, Conductor
If you listen to a big classical work – like an opera or a symphony – you may find that the person that wrote it
Jill Pringle
May 11, 2020
Storytelling; does your brand ring true?
There are some great virtual TED Talks and Ted Ed videos out there right now,– real though provoking stories for every mood during lockdown. Including
Jill Pringle
May 1, 2020
Are your brand values real or not?
It’s well-researched that companies with strong aligned brand values are the most successful. Those companies who didn’t just go through the workshop but were also
Jill Pringle
April 24, 2020
Re-tuning your key messages when things change
Since the Covid-19 lockdown I’ve had a few calls with people looking for help to adapt their key messages. To be clear, the questions aren’t
Jill Pringle
April 19, 2020
Is a niche audience strategy still relevant?
I’ve had a number of conversations with business owners and marketers over the last three weeks where, in an attempt to replace lost business, they
Jill Pringle
April 2, 2020
Product development: what the Wright Bros can teach us
A few weeks ago I fulfilled a lifelong dream and got to visit the Smithsonian in Washington DC. The story of the Wright Bros flyer
Jill Pringle
April 1, 2020
Help others and help your brand
So much has changed in the last week that it can be hard to stand still and focus on anything. First up, it’s important to
Jill Pringle
March 23, 2020
Unlearning. The key to successful brand repositioning.
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
Jill Pringle
March 1, 2020