
Product development: what the Wright Bros can teach us
A few weeks ago I fulfilled a lifelong dream and got to visit the Smithsonian in Washington DC. The story of the Wright Bros flyer
A few weeks ago I fulfilled a lifelong dream and got to visit the Smithsonian in Washington DC. The story of the Wright Bros flyer
So much has changed in the last week that it can be hard to stand still and focus on anything. First up, it’s important to
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely
A brand performance needs constant tuning. Employees will leave and new players will be auditioned and join, all of which requires a little re-orchestration or
I always find it interesting meeting or working with people who’ve been marketers in B2B publishing. We often end up discussing sales and marketing alignment
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
I’m sure in your industry there’s that over-simplification that you hate. In branding it’s when someone says “oh you mean your logo?” They then talk
In my 121 consulting work, brand insight is one of the things I’m hired to deliver. People tell me I have a knack for getting
I always used to say that I ‘fell’ into marketing. At school I wanted to be a music teacher. Music was my ‘best’ subject so
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