Reframing – asking the right questions
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
Jill Pringle
January 26, 2020
Brand Marketing Blog
Why you need a strong brand to scale a business
I’m sure in your industry there’s that over-simplification that you hate. In branding it’s when someone says “oh you mean your logo?” They then talk
Jill Pringle
January 26, 2020
Brand insight: seek diverse perspectives
In my 121 consulting work, brand insight is one of the things I’m hired to deliver. People tell me I have a knack for getting
Jill Pringle
January 5, 2020
The music of marketing
I always used to say that I ‘fell’ into marketing. At school I wanted to be a music teacher. Music was my ‘best’ subject so
Jill Pringle
December 22, 2019
CEO of a scaling business: Are you the composer or conductor?
If you’re the CEO or MD of a small business that’s now ready to scale, then it’s very likely that the first step is shifting
Jill Pringle
December 13, 2019
2020 Marketing Plan: write the musical score for your team.
A musical score makes sure that every instrument in the orchestra is playing their part in tune, and in time. It is also the tool
Jill Pringle
November 29, 2019
Orchestrating business growth: the music of marketing
We’re approaching 2020 and you’ll certainly have a vision for your business growth. Through my career as either Marketing Director or Consultant, I’ve often found
Jill Pringle
November 25, 2019
Saas: Software or Service? Applying the Brand Symphony to Tech.
Technology is now central to our way of life and so many startups have, at their core, a cool piece of technology. And yet the
Jill Pringle
November 16, 2019
Changing the Game with Marketing Orchestration
One of the huge benefits of speaking at #b2bGameChangers this week, was the chance to learn so much from the other speakers. So many great
Jill Pringle
October 11, 2019
Marketing Orchestration. Storytelling drives brand and demand.
Today I had the pleasure of speaking to a room full of game-changing senior marketers in San Francisco. The conference was organised by Integrate who
Jill Pringle
October 9, 2019