As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely
A brand performance needs constant tuning. Employees will leave and new players will be auditioned and join, all of which requires a little re-orchestration or
I always find it interesting meeting or working with people who’ve been marketers in B2B publishing. We often end up discussing sales and marketing alignment
So the other day I had to commute in rush hour traffic. When I moaned about this to my partner, he suggested I try replacing
I’m sure in your industry there’s that over-simplification that you hate. In branding it’s when someone says “oh you mean your logo?” They then talk
In my 121 consulting work, brand insight is one of the things I’m hired to deliver. People tell me I have a knack for getting
I always used to say that I ‘fell’ into marketing. At school I wanted to be a music teacher. Music was my ‘best’ subject so
If you’re the CEO or MD of a small business that’s now ready to scale, then it’s very likely that the first step is shifting
A musical score makes sure that every instrument in the orchestra is playing their part in tune, and in time. It is also the tool
We’re approaching 2020 and you’ll certainly have a vision for your business growth. Through my career as either Marketing Director or Consultant, I’ve often found
We’re marketing strategy consultants and mentors.
We provide workshops, tools and programmes that help business leaders and marketers to build value propositions and marketing strategies to help them grow.
Typically, our clients are service businesses with 10-50 employees and £2m-£7m turnover.