Benefits first: The performance, not the notes.
For all the brilliance of the composer, what creates a symphony, the proof of its endurance is the performance. In Lucca, Italy I got to
Jill Pringle
August 10, 2020
Brand Marketing Blog
The Marketing Performance…
So it’s been a while since any of us have sat in a concert hall, waiting for a classical music performance to start. I know
Jill Pringle
July 31, 2020
Rebuilding Your Identity
I just got back from a swim. It was the first one in over four months and it felt amazing. Physically because swimming is key
Jill Pringle
July 27, 2020
Signposting Customer Experience
Last week I took my first post-lockdown camping trip, which was a great example of signposting customer experience. As a brand marketing consultant, I predominantly
Jill Pringle
July 16, 2020
Business strategy and the price of fish!
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
Jill Pringle
June 30, 2020
Brand consistency: keep watering the garden!
As I sit writing this post about brand consistency, I’m in my garden. We moved house just before lockdown and I’m really enjoying the surprise
Jill Pringle
June 2, 2020
Benchmark your marketing. How does your Brand Symphony score?
Every business is different, and so are their branding and marketing strategies. This makes it hard to benchmark what you’re doing and see clearly where
Jill Pringle
June 2, 2020
Brand positioning. Knowledge isn’t always power.
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
Jill Pringle
June 2, 2020
Cue the Music; your marketing & sales pipeline needs rhythm
One of the things that CEOs often say to me is that their marketing doesn’t directly drive sales. The CEO or MD either sits between
Jill Pringle
May 22, 2020
Five questions to ask about your marketing campaigns
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
Jill Pringle
May 18, 2020