Storytelling; does your brand ring true?
There are some great virtual TED Talks and Ted Ed videos out there right now,– real though provoking stories for every mood during lockdown. Including
Jill Pringle
May 1, 2020
Brand Marketing Blog
Are your brand values real or not?
It’s well-researched that companies with strong aligned brand values are the most successful. Those companies who didn’t just go through the workshop but were also
Jill Pringle
April 24, 2020
Re-tuning your key messages when things change
Since the Covid-19 lockdown I’ve had a few calls with people looking for help to adapt their key messages. To be clear, the questions aren’t
Jill Pringle
April 19, 2020
Is a niche audience strategy still relevant?
I’ve had a number of conversations with business owners and marketers over the last three weeks where, in an attempt to replace lost business, they
Jill Pringle
April 2, 2020
Product development: what the Wright Bros can teach us
A few weeks ago I fulfilled a lifelong dream and got to visit the Smithsonian in Washington DC. The story of the Wright Bros flyer
Jill Pringle
April 1, 2020
Help others and help your brand
So much has changed in the last week that it can be hard to stand still and focus on anything. First up, it’s important to
Jill Pringle
March 23, 2020
Unlearning. The key to successful brand repositioning.
I recently had swimming lessons to learn a new stroke and it got me thinking about how often learning, or implementing something new, requires you
Jill Pringle
March 1, 2020
Brand dissonance. Are you ‘singing’ the right value proposition?
As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely
Jill Pringle
February 26, 2020
Keeping your brand in tune: marketing leadership
A brand performance needs constant tuning. Employees will leave and new players will be auditioned and join, all of which requires a little re-orchestration or
Jill Pringle
February 26, 2020
Sales and Marketing Alignment: Counterpoint not Dissonance
I always find it interesting meeting or working with people who’ve been marketers in B2B publishing. We often end up discussing sales and marketing alignment
Jill Pringle
February 13, 2020