
Benefits first: The performance, not the notes.
For all the brilliance of the composer, what creates a symphony, the proof of its endurance is the performance. In Lucca, Italy I got to
For all the brilliance of the composer, what creates a symphony, the proof of its endurance is the performance. In Lucca, Italy I got to
So it’s been a while since any of us have sat in a concert hall, waiting for a classical music performance to start. I know
I just got back from a swim. It was the first one in over four months and it felt amazing. Physically because swimming is key
Last week I took my first post-lockdown camping trip, which was a great example of signposting customer experience. As a brand marketing consultant, I predominantly
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
As I sit writing this post about brand consistency, I’m in my garden. We moved house just before lockdown and I’m really enjoying the surprise
Every business is different, and so are their branding and marketing strategies. This makes it hard to benchmark what you’re doing and see clearly where
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
One of the things that CEOs often say to me is that their marketing doesn’t directly drive sales. The CEO or MD either sits between
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
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