Marketing spring-clean: do it as a team
The start of the year is always a good time to refocus your marketing activity. Whilst you might wait for Spring to do that big
Jill Pringle
January 14, 2021
Brand Marketing Blog
Reinforce the benefit: end your brand performance with a familiar theme
If you listen to a Beethoven Symphony, you know when you’re getting to the end because the main theme returns and is reinforced over and
Jill Pringle
October 17, 2020
Physical evidence: a tool for marketing not just for crime scenes!
If you’re reading this blog post then more than likely than not you’re leading or marketing a service business. If you had a tangible product
Jill Pringle
October 2, 2020
Branding lesson: the power of a multi-sensory toolkit
Over the summer I decided to study for a new qualification. It’s on my agenda to build The Brand Symphony into online courses for marketers
Jill Pringle
September 23, 2020
Marketing momentum and shiny new toys
When you’ve launched your value proposition it’s vital that you don’t chop and change too much. This is the hardest thing for an entrepreneur to
Jill Pringle
August 20, 2020
Benefits first: The performance, not the notes.
For all the brilliance of the composer, what creates a symphony, the proof of its endurance is the performance. In Lucca, Italy I got to
Jill Pringle
August 10, 2020
The Marketing Performance…
So it’s been a while since any of us have sat in a concert hall, waiting for a classical music performance to start. I know
Jill Pringle
July 31, 2020
Rebuilding Your Identity
I just got back from a swim. It was the first one in over four months and it felt amazing. Physically because swimming is key
Jill Pringle
July 27, 2020
Signposting Customer Experience
Last week I took my first post-lockdown camping trip, which was a great example of signposting customer experience. As a brand marketing consultant, I predominantly
Jill Pringle
July 16, 2020
Business strategy and the price of fish!
It’s funny how phrases we grow up with can shape us so much. One of my mum’s favourite questions is: “what’s that got to do
Jill Pringle
June 30, 2020