Every business is different, and so are their branding and marketing strategies. This makes it hard to benchmark what you’re doing and see clearly where
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
One of the things that CEOs often say to me is that their marketing doesn’t directly drive sales. The CEO or MD either sits between
A key part of a marketer’s role is to run marketing campaigns and advertise your brand’s performance. If your marketer has been involved in the
If you listen to a big classical work – like an opera or a symphony – you may find that the person that wrote it
There are some great virtual TED Talks and Ted Ed videos out there right now,– real though provoking stories for every mood during lockdown. Including
It’s well-researched that companies with strong aligned brand values are the most successful. Those companies who didn’t just go through the workshop but were also
Since the Covid-19 lockdown I’ve had a few calls with people looking for help to adapt their key messages. To be clear, the questions aren’t
I’ve had a number of conversations with business owners and marketers over the last three weeks where, in an attempt to replace lost business, they
A few weeks ago I fulfilled a lifelong dream and got to visit the Smithsonian in Washington DC. The story of the Wright Bros flyer
We’re marketing strategy consultants and mentors.
We provide workshops, tools and programmes that help business leaders and marketers to build value propositions and marketing strategies to help them grow.
Typically, our clients are service businesses with 10-50 employees and £2m-£7m turnover.