
Brand consistency: keep watering the garden!
As I sit writing this post about brand consistency, I’m in my garden. We moved house just before lockdown and I’m really enjoying the surprise
As I sit writing this post about brand consistency, I’m in my garden. We moved house just before lockdown and I’m really enjoying the surprise
Every business is different, and so are their branding and marketing strategies. This makes it hard to benchmark what you’re doing and see clearly where
I think it was Francis Bacon who coined the phrase knowledge is power but for brand positioning, that doesn’t always hold true. I shared with
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