Would your brand’s claims pass the green claims code?
Last week a friend of mine commented on a Facebook post from a company that makes plastic AstroTurf. They were marketing the ‘green’ credentials of
If you find it hard to describe what your company does in a clear and concise way or get all employees pulling in the same direction,
then Brand Symphony Marketing is designed for you.
We offer marketing strategy consulting, mentoring and training for service-led businesses.
Focus your message on the real value customers want
Align your activities with a joined-up marketing plan
Develop your team's strategic marketing skills
Link your marketing activity to your business plan
A standout brand is an orchestrated performance or your own Brand Symphony.
We use musical principles to help you write, orchestrate and conduct your own marketing strategy.
We do that through consulting projects, training workshops or ongoing support programmes.
Last week a friend of mine commented on a Facebook post from a company that makes plastic AstroTurf. They were marketing the ‘green’ credentials of
If you have a clear value proposition for your brand, you also need a set of aligned key messages. Your brand proposition needs to be
Last week Jill Pringle was interviewed by Lucy Gillman at B2B Marketing. She asked Jill why brand identity should travel through your organisation, the key